PROGRAMS | GRAPHIC COMMUNICATION
ADVERTISING DESIGN & COMMERCIAL ART
The rapidly changing field of advertising and commercial art requires a person who possesses a wide range of artistic and creative skills. Today’s commercial artist must be familiar with many forms of production and illustrative techniques; computer graphics and video production; photography and printing. From simple line drawings to computer-generated imaging, the ADC students create production pieces that require them to apply classroom theory to an advertising agency workplace. These production pieces include the school’s yearbook, logo design, and video production. While entry-level employment is plentiful, students are encouraged to enhance and develop their skills by pursuing post-high school education. The ADC course presents many opportunities for self-employment in such areas as design, illustration, and multi-media production.
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Entry-level earnings
Graphic designers: $18.00-$20.00 per hour
Multimedia: $24.00 per hour
Film and video editor: $22.00 per hour
Pre-press technician: $15.00 per hour
Photographer: $13.00 per hour
Career potential earnings
$30,000-$100,000 a year
Student certifications
NOCTI – National Occupational Competency Testing Institute Certification
Instructor
Mr. Steve Simons
Date of hire: August 1994
Education
BFA in Communication Design 1988
Certifications
Received Art Education Certification, Kutztown University in 1994
Voc-Ed Certification, Temple University
Experience
Graphic designer/art director in the Reading/Allentown area
Boys tennis coach, Muhlenberg High School
Interests
Tennis, ultimate Frisbee, photography, drawing/painting
Message
It is a very exciting time to be considering a career in the visual arts. With the explosion of media on the Internet, animation, and video, there is more opportunity than ever before. Digital production is only going to progress and with it, the need for qualified professionals to do the work. The advertising design/commercial art program at RMCTC will ensure that you get off to a strong start and prepare you for any post-secondary program that you choose.