PROGRAMS | GRAPHIC COMMUNICATION

ADVERTISING DESIGN & COMMERCIAL ART

The rapidly changing field of advertising and commercial art requires a person who possesses a wide range of artistic and creative skills. Today’s commercial artist must be familiar with many forms of production and illustrative techniques; computer graphics and video production; photography and printing. From simple line drawings to computer-generated imaging, the ADC students create production pieces that require them to apply classroom theory to an advertising agency workplace. These production pieces include the school’s yearbook, logo design, and video production. While entry-level employment is plentiful, students are encouraged to enhance and develop their skills by pursuing post-high school education. The ADC course presents many opportunities for self-employment in such areas as design, illustration, and multi-media production.

Recommended Scope and Sequence *  This link will connect you to the scope and sequence which lists the recommended high school and postsecondary courses for students in this program of study. This information will be valuable when scheduling courses or investigating postsecondary options. It is recommended that students take the highest level academics possible in order to take full advantage of their program. These rigorous academics will provide a seamless transition into postsecondary education without remediation and provide a student with the general knowledge necessary for the industry.

Click the image to view the Advertising Design & Commercial Art Program video clip.* * requires   Adobe Flash Player

Potential Earnings
Click here to access the O*Net website. Once online, click "Crosswalk Search" and go to Standard Occupational Classification (SOC) and enter either the below SOC code or job title in the search box and click "go", this will bring up the matching job titles.  Click on the job title to view information about that job.

Job Titles
27-1013   Fine Artists, Including Painters, Sculptors, and Illustrators
27-1014   Multi-Media Artists and Animators
27-1024   Graphic Designers
43-9031   Desktop Publishers

Articulation Agreements
Pennsylvania College of Technology
Art Institute of Philadelphia
Berks Technical Institute

Student Certifications
NOCTI – National Occupational Competency Testing Institute Certification
   * Visual Communications & Multimedia Design
Adobe Certified Associate Photoshop

Instructor

Mr. Steve Simons

Date of hire: August 1994

Education
BFA in Communication Design 1988

Certifications
Received Art Education Certification, Kutztown University in 1994
Voc-Ed Certification, Temple University

Experience
Graphic designer/art director in the Reading/Allentown area
Boys tennis coach, Muhlenberg High School

Interests
Tennis, ultimate Frisbee, photography, drawing/painting

Message
It is a very exciting time to be considering a career in the visual arts. With the explosion of media on the Internet, animation, and video, there is more opportunity than ever before. Digital production is only going to progress and with it, the need for qualified professionals to do the work. The advertising design/commercial art program at RMCTC will ensure that you get off to a strong start and prepare you for any post-secondary program that you choose.

 

*requires Adobe Acrobat