PROGRAMS | PERSONAL SERVICES

Business, Marketing & DISTRIBUTION

This program provides instruction in the field of marketing and distribution. It covers all necessary activities to run a business.  It is a study of all the activities and concepts concerned with the flow of industrial and consumer goods in channels of trade and the provision of services to consumers or users. This program is concerned with marketing, sales, distribution, merchandising, management, and ownership of a business. This course prepares individuals to perform marketing functions such as: selling, buying, pricing, advertising, storing, and marketing management. In addition, this program includes emphasis on technical knowledge of products and services; related communication and computation skills; and abilities and attitudes associated with human relations in private enterprise. Students will utilize various computer programs including a point of sale system, Microsoft Word, Excel, Power Point, Access and Publisher.

As a Business Marketing and Distribution student at RMCTC you will have the opportunity to earn industry certifications from the National Occupational Competency Institute, ASK - Assessing Knowledge and Skills in Marketing and the National Retail Federation.  Program graduates have the ability to enter into employment and post-secondary education.  To gain employment in the field of Marketing Management, post secondary education is required.

Recommended Scope and Sequence *  This link will connect you to the scope and sequence which lists the recommended high school and postsecondary courses for students in this program of study. This information will be valuable when scheduling courses or investigating postsecondary options. It is recommended that students take the highest level academics possible in order to take full advantage of their program. These rigorous academics will provide a seamless transition into postsecondary education without remediation and provide a student with the general knowledge necessary for the industry.

Click the image to view the Business, Marketing & Distribution Program video clip.* * requires   Adobe Flash Player

Potential Earnings
Click here to access the O*Net website. Once online, click "Crosswalk Search" and go to Standard Occupational Classification (SOC) and enter either the below SOC code or job title in the search box and click "go", this will bring up the matching job titles. Click on the job title to view information about that job.

Job Titles
11-2021   Marketing Managers
41-2011   Cashiers
41-2031   Retail Salespersons
41-3099   Sales Representatives, Services, All Other
43-1011   First-Line Supervisors/Managers of Office and
             Administrative Support Workers
43-4051   Customer Service Representatives
43-5081   Stock Clerks and Order Fillers
43-9199   Office and Administrative Support Workers, All Other
LOCAL     Sales Attendant

Articulation Agreements
Pennsylvania College of Technology
Berks Technical Institute

Student Certifications
NOCTI – National Occupational Competency Testing Institute Certification
   *  Retail Trades
Assessing Skills and Knowledge in Business (ASK)
   *  Fundamentals of Marketing Concepts
   *  Concepts of Entrepreneurship & Mgmt
National Retail Federation (NRF)
   *  Customer Service
   *  Salesmanship
   *  Retail Management

INSTRUCTOR

Ms. Virginia Gantkowski

Biography
I have taught at RMCTC for over 15 years.  I am a DECA advisor and a PA DECA Board of Trustee Member.  I have attended the Governor's Institute for Reading, Writing, Speaking and Listening, Governor's Institute for Math and Governor's Institute for Career & Technology Education.  I have attended various workshops with Southern Region Education Board and Technology Centers That Work.

Date of hire: October 1994

Education
Earned a Master of Science Degree in Career, Instruction and Technology Education from Temple University. 
Earned a Bachelor of Science Degree in Marketing Education from Temple University with an Instructional II permanent teaching certificate.

Certifications
Instructional II for Marketing Education, Cooperative Education and Office Technology
MOUS certification in Word and Excel

Experience
Adjunct Teacher at Reading Area Community College, Substitute Teacher, Middle Bucks CTC and 10 years of retail experience.

Interests
I love to travel and enjoy scrapbooking pictures. Home improvement projects can also be a lot of fun. I like to sit down and watch a good movie and occasionally, I cross stitch.

Awards
PA Free Enterprise – Top Company, Top Advertising Competition, Top Management Skill Level

Message
Today is the first day of the rest of your life. As up and coming mature, young adults, you can never have too much professionalism. The actions, behaviors and attitudes you create today will influence your future career. Let every task you complete be the BEST you can do and learn as much as you can while you are here.

 

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